For the last 30 years, my life's mission and unrelenting focus has been centered around guiding myself and others towards self-discovery and living true to oneself.  As a gentle disrupter, visionary and experienced leader in the realm of personal growth and development, I continue to be deeply dedicated to the empowerment of individuals living in communion with nature and one another.

I believe my purpose is to be and share the energy of the heart, an expression that has taken many forms.  In my 20's I began my journey as a leader in the realm of personal transformation as a coach and staff member for Landmark Education.  From there, I joined Alison Armstrong/PAX Programs, an organization devoted to personal transformation, peace, and harmonious partnerships. Over this 11 year period, I was certified as a Senior Workshop Leader and Coach for the Empowering Women Program, Empowering Men Program, Couples Course and facilitated more than 150 live, in-person 2 and 3-day workshops as well as co-led the prestigious PAX Mastery and Leadership program alongside Alison, providing training to coaches and therapists to integrate PAX material into their practice. 

Becoming a certified Equus coach through The Center for Equus Coaching and trained in The Work of Byron Katie, I pulled from an extensive tool box to create my own retreats and programs and founded Shine Life Design, LLC in 2013.  For the last 10+ years I've led US and International retreats as well as countless online programs and 1:1 coaching sessions.  It's my absolute honor and privilege to work with courageous individuals committed their own growth and to making a positive impact in their families, communities and society.   

The expression, "You teach what you most need to learn" has been and is certainly true for me.  I'm always seeking, learning, observing, researching, inquiring, discussing and sharing what causes pain, limitations and suffering and what sets the human mind, body and soul free to live full out with connection, vision and possibility.   

I live in the mountains of Utah with my husband, Seth, our two teenage sons and our fur baby.  We enjoy adventures, traveling and learning in life together - honoring the sovereign, imaginative being in each of us.

"Jaime is a true visionary who cares for the overall well being of people.  She is kind, understanding, and truly gifted in guiding people by using many resources and avenues to create an amazing experience for each person. She has changed my life in so many wonderful ways. She is a pioneer, and I would recommend her to anyone I know."  
Becky Kearns 

As the Personal Growth and Development Industry has become more mainstream, I'm working with organizations as both a facilitator and consultant - providing guidance on program design, vetting facilitators and curating quality, high impact experiences.  

Offerings to Individuals and Organizations:

  • Curating Emotional Safety and Connection: My gentle yet impactful approach has earned me a reputation as a trusted facilitator, mentor, and coach. Understanding that true transformation often requires a nurturing environment, I encourage participants to explore their vulnerabilities and grow at their own pace. By creating environments and processes with the necessary ingredients for transformations, I have witnessed remarkable breakthroughs and lasting change in the lives of thousands.
  • Consulting and Designing Transformational Experiences: Whether through retreats, online courses, or workshops, I specialize in designing highly experiential and transformative experiences. I aim to create profound shifts and breakthroughs for participants as well as communities for continued growth and connection.  Being in the world of growth and development for 30 years, I have a high level of discernment for vetting facilitators and finding the right match for the vales and desired outcomes of organizations.   
  • Leading Diverse Groups: One of my unique strengths lies in my ability to lead groups from different walks of life with varying levels of experience simultaneously. Whether it's guiding seasoned participants or those new to personal growth work, I tailor my methods to meet each person's needs and challenges. I believe in the power of diversity and inclusivity, recognizing that everyone has both something to offer and their unique journey to navigate.
  • Equine and 1:1 Coaching: Through equine assisted 1:1 coaching, I guide individuals in discovering their true expression and inspired dreams as well as help cultivate a capacity for holding boundaries and transforming limiting patterns and beliefs.  Horses are powerful partners in mirroring back our blocks and truth.  

Offerings to Parents and Teens 

Choosing to opt out of the traditional schooling path for our two sons (now 14 and 16) and instead, foster self-sovereignty, creativity, imagination, leadership and critical thinking, we live and learn through life and let our boys lead the way with their interests, passions and learning style.  Witnessing the profound results of deeper connection, harmony and self-directed, self-motivated learning, curiosity and creativity, I completed training to extend my coaching to parents and teens who wish to cultivate a growth mindset, leadership and well-being as integral aspects of their children’s education and personal development.  

To inquire about coaching, programs or consulting, please contact us at [email protected] 


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