About
Jaime Myers is the founder of Shine Life Design and a Founding Life-Force Coach with LUMINLY who designs immersive retreats, virtual programs, and leadership experiences for visionary women and leaders ready to translate their inner clarity into meaningful work and contribution.
For more than two decades, Jaime has been devoted to the path of self-discovery and to supporting others in living and creating from their true nature. Known for her grounded presence and ability to illuminate what is possible, she guides individuals and groups through transformational experiences that integrate reflection, energetics, visioning, and practical action. Since founding Shine Life Design in 2013, her work has expanded to include immersive retreats, virtual programs, and collaborative leadership experiences offered through both Shine Life Design and LUMINLY.
Alongside her facilitation work, Jaime consults with founders, executives, forward-thinking parents, and visionary leaders who are designing meaningful work, lives, and contributions in the world. She also supports coaches and facilitators in designing and launching their own retreats, virtual programs, and immersive experiences.
She has designed and led hundreds of workshops, retreats, and transformational experiences for individuals and groups seeking meaningful change. Her work is informed by extensive training in personal growth, relational dynamics, and experiential learning, including certification as an Equine Coach through the Center for Equus Coaching. Along the way, she has studied with and contributed to a variety of transformational approaches and organizations dedicated to supporting people in living more aligned, connected, and purposeful lives.
A meaningful thread throughout Jaime’s work is her creative collaboration with her mother, artist Laurie Eastwood, whose art sessions bring depth, beauty, and expression to many of the retreats and experiences they offer together.
Jaime lives in the mountains of Utah with her husband and two teenage sons. She is passionate about creative living and exploring alternative approaches to education and family life, including designing a customized, self-directed learning path with her children.
Companies
Shine Life Design
Founded in 2013 by Jaime Myers, Shine Life Design creates retreats, coaching programs, and immersive experiences designed to help individuals cultivate inner clarity, personal vision, and meaningful contribution. Through thoughtfully designed experiences, Shine Life Design supports people in aligning their lives and leadership with their deepest values and purpose.
LUMINLY
LUMINLY is a transformational learning platform that integrates movement, breath, sound meditation, and energy-center frameworks to help individuals access deeper clarity, creativity, and personal leadership. As a Founding Life-Force Coach with LUMINLY, Jaime facilitates immersive programs and experiences that support participants in creating life from a higher place of awareness and intention.
Inspiration Deck
Shine Inspiration Deck
Is an inspired collaboration of inquiry and art, lovingly created by mother-daughter team; Laurie Eastwood and Jaime Myers with Corinn LeMar.
Each card includes an inspiring message, inquiry question and a hand-painted image.
Image Gallery
In the Media
The Jake Sasseville Show
Insights on leadership, being quietly impactful, how to be powerful despite being shy and the power of cultivating peace more
Awards & Recognition
Certified Personal and Couples Coach
Certified through Alison Armstrong’s PAX Programs, an organization dedicated to peace and partnership between men and women. Jaime completed advanced training and led more than 150 live 3- and 4-day workshops, guiding individuals and couples in understanding relationship dynamics and building stronger communication, trust, and collaboration.
Certified Mastery & Leadership Facilitator
Certified facilitator of the PAX Mastery and Leadership Program, co-leading advanced trainings with founder Alison Armstrong to certify therapists, coaches, and leaders in PAX distinctions and partnership-based leadership principles.
Certified Equus Coach
Certified through the Koelle Institute’s Equus Coaching program, a globally recognized methodology using horse-assisted experiences to develop presence, emotional intelligence, authentic leadership, and self-awareness.
Goldman Sachs 10,000 Small Businesses Alumni
Graduate of the Goldman Sachs 10,000 Small Businesses program, an intensive executive education initiative designed to help entrepreneurs grow and scale their businesses through strategy, leadership development, and peer collaboration.
Speaking Topics
The Sacred In-Between: Trusting Life’s Transitions
From Overthinking to Inner Knowing
Bringing Vision to Life
Designing Transformational Experiences
The Art of Retreating
From Cultural Scripts to Creative Living Designing a life—and education—that honors curiosity and individuality.
Testimonials
"Jaime is a true visionary who cares for the overall well being of people. She is kind, understanding, and truly gifted in guiding people by using many resources and avenues to create an amazing experience for each person. She has changed my life in so many wonderful ways. She is a pioneer, and I would recommend her to anyone I know."
"After having just sold our business, Jaime’s program was the best investment in manifesting my next chapter in life. My life before working with Jaime was extremely productive and by many accounts, successful. Now, it's much more soulful or soul-fueled, enjoyable, and satisfying."
"Before participating in Jaime's program, I had a fear, scarcity-based mindset. I learned new ways of thinking and being that moved me out of what I thought I should do, into what is in alignment with me. With this investment in myself, I was able to grow out of living an unintentional life and into truly living my dream life. A life that is full of light, harmony, love and consideration."
By The Numbers
Questions for the Media
- What does it mean to create from inner clarity rather than external pressure or expectation?
- Why are retreats and immersive experiences becoming such powerful catalysts for personal and leadership transformation?
- How can people move from overthinking and constant mental noise into clarity, trust, and aligned action?
- What can we learn from the “sacred in-between” moments of life—those times of uncertainty, transition, or reinvention?
- How can individuals and families move beyond cultural templates to design lives—and learning paths—that honor creativity, curiosity, and sovereignty?